Sustainable development means big business for companies! Ecological needs are evolving so rapidly that it’s imperative for companies to stay aware of and adopt responsible best practices.
Among existing responsible business models, there’s the impact-driven business, which stands out as a potential response to societal and environmental challenges. A number of companies have already adopted this model: think The Body Shop, Patagonia, Phenix, and Ben & Jerry’s.
So, what is an impact-driven company? And how does one respond to the challenges of sustainable development? Find answers to these questions and more in this article! 👇
Definition: what is an impact-driven business?
An impact-driven business goes beyond pure profit. Its goals incorporate creating positive value for consumers, but also for society and the environment, and all the while remaining economically viable. 🌳💸
Take Patagonia, the outdoor clothing brand. Patagonia’s famous for its commitment to the environment through various ecological initiatives. This company goes beyond mere profit by investing in projects that protect the planet. For example, it uses primarily recycled materials!
The key takeaway here is that Impact-driven enterprises combine economic performance with positive contribution. It proves that doing good can also be good for business! 🏆
To meet the challenges of sustainable development, several business models exist, and the distinctions can sometimes seem blurry. Here’s how to tell them all apart:
- Purpose-driven companies: These firms have a specific social or environmental mission in addition to financial goals. Their purpose is written right into their bylaws and guides all their actions. This is the case of Contentsquare,
for example. - Social enterprises: These companies put social impact before profits. Their model is often focused on solving social problems, with profits reinvested in impact projects. One example is VisionSpring.
- Impact-driven companies: As mentioned above, they focus on creating positive value for society and the environment, while remaining profitable.
The key principles of an impact-driven business
By integrating ESG principles, impact-driven businesses are perfectly aligned with the United Nations’ Sustainable Development Goals (SDGs):
- Environment: 👉This pillar ensures that companies play a role in respecting and protecting the environment. It connects directly with SDG 13 (climate action) and SDG 14 (life below water).
- Social: Ensuring that the company makes a positive contribution to society and improves the well-being of communities. 👉For example, this is linked to SDG 1 (no poverty), SDG 3 (good health and well-being), and SDG 10 (reduced inequalities).
- Governance: Implementing transparent and accountable management is in line with SDG 16 (peace, justice and strong institutions).
- Value sharing: Ensuring that benefits are distributed equitably and contribute to a positive social impact. 👉This part corresponds to SDG 8 (decent work and economic growth) and SDG 9 (industry, innovation and infrastructure).
Together, these pillars represent a framework for impact-driven companies that strive to meet clear sustainable development goals while meeting the expectations of customers and employees alike. This is a real guide for those wishing to make a real difference!
The importance of this model today
Impact-driven companies are gaining ground! One of the reasons for this is that societal and regulatory pressures are forcing companies to comply with ever stricter standards.
Today, consumers and investors expect companies to make a real commitment to sustainable development, not just a profit. But despite these efforts, skepticism persists: according to a Capgemini study, some 33% of consumers think that companies are simply “greenwashing”—using marketing spin to pay lip service to environmental causes.
In the face of all this skepticism, the impact-driven business model can prove to be an effective solution! By making serious commitments, these companies stand out and innovate. As a result, 57% of business leaders believe that their sustainability initiatives have a significant impact on their company’s performance. It also enables them to attract customers, motivated talent and investment!
4 key steps to becoming an impact-driven business
To turn your company into a real partner for positive impact, there’s a long list of actions and practices to adopt. Here are the big four:
- Define and measure KPIs (Key Performance Indicators): Start by setting KPIs to track your social and environmental impact. They’ll help you see what’s working, spot what can be improved and adjust your strategies so you can do even better.
- Assess social and environmental impact: For environmental impact, calculating your carbon footprint is a good start. For social impact, surveys of your stakeholders will give you a good idea. This assessment will help you identify areas for improvement in order to achieve your goal of becoming an impact-driven business.
- Get an impact score: Set up an impact score system to measure your company’s overall impact. This score will give you an overview of your sustainability performance as well as allow you to better communicate your success to your stakeholders.
Also read: How Do I Set Up My Internal Communication on Corporate Social Responsibility (CSR)?
- Obtain B-Corp Certification: While the Impact Score offers a global and continuous measure of your progress, B-Corp Certification provides an official validation of your practices on society and the environment. It works by assessing your practices. This may concern, for example, waste management, pay equity or your quality of working life (QWL) initiatives.
Talkspirit is an excellent tool for optimizing your internal processes and practices!
Our platform offers a wide range of tools to support new ways of working. For example companies can use our OKRs feature to set precise social and environmental objectives. Moreover, we offer communication, project management , and governance tools that enhance transparency, agility and collaboration—which are all essential for an impact-driven business.
A final word
Impact-driven enterprises offer innovative approaches to meeting today’s sustainable development challenges, so there’s no surprise they’re already a huge success! By combining economic performance with positive contributions to our society and the environment, they’re proving that it’s possible to succeed while remaining responsible!
Ultimately, becoming a social enterprise or supporting these initiatives means playing a crucial role in our society. Indeed, each and every one of us contributes to building a future of work where companies become major stakeholders in resolving global issues.
Of course, becoming an impact-driven business doesn’t happen overnight. A certain framework is needed to align teams and bring transparency to the organization’s impact initiatives. You can create this framework by implementing the right model of governance. How do you go about this? We explain it all in this white paper:
Access White Paper
In our white paper “The Ultimate Guide to Organizational Models,” you’ll get: a comprehensive overview of innovative organizational models (like Agile, Teal, Holacracy, Constitutional Management, and more), testimonials from pioneer organizations that have successfully adopted it, best practices for choosing, implementing and measuring the effectiveness of our model, as well as digital tools to facilitate the transition.
