Accelerate your company’s digital transformation with 8 best practices!

Emmanuelle Abensur
Emmanuelle Abensur
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Temps de lecture : 6 minutes

According to a Harvard Business Review study, 90% of executives around the globe replied that they believe the COVID-19 pandemic has accelerated the digital transformation of their organization. A transformation that has helped boost team productivity, centralize data, improve the customer and employee experience, advance agility, and of course, boost business growth. 

But if more and more companies are making the digital dive, not all of them have the skills, the methodology, and the tools necessary to succeed with the transition. And the results show it: 70% of digital transformation projects fail, according to McKinsey.

If you fall in that 70% (or simply prefer not to fall there at all), you may be wondering:

  • How can I ensure a successful digitization?
  • Which mistakes should I look out for?
  • What best practices and tools should I put in place to accelerate this transformation?

This article offers you our eight pro tips to succeed in your digital project from A to Z—and thus accelerate the digital transformation of your company.

1. Involve the right people

To help your company make this transition, you must first involve the right stakeholders— and in particular those leaders capable of taking this change by the reins. These leaders play a key role in the success of your project, as they’re the ones who’ll engage and support the entire team throughout this process. They must therefore be exemplary in this area and have thorough knowledge of digital technologies.

If these leaders are not available internally, it may be a good idea to recruit them before starting your project. Why? As an example, organizations that recruit a chief digital officer (CDO) are on average 1.6 times more likely to succeed in their digital transformation, according to McKinsey.

In addition to these leaders, the entire management team needs to be involved, as well as the employees the change will directly affect. Thus, remember to consult all these stakeholders as early as possible, both to gather their opinions and to prepare them for the changes to come. The end goal? Make your employees real actors of change.

2. Implement a transformation strategy

Defining a transformation strategy is one of the most important steps in a digital transformation project. Thanks to this roadmap, you’ll be able to identify what changes to make and how to implement them within your organization.

 Here’s an overview of key actions to incorporate into your roadmap:

  • Conduct a diagnostic to assess the digital maturity of your company and identify your strengths and weaknesses in this area.
  • Define the vision and objectives of the transformation using the SMART method. These should be:
    • Specific (target a specific area for improvement)
    • Measurable (quantify or at least suggest an indicator of progress)
    • Achievable (ambitious, but also reachable)
    • Realistic (state what results can realistically be achieved given the available resources)
    • Time-related (specify when the result(s) can be achieved)
  • Research the market by learning about the initiatives and tools other actors in your sector have implemented (particularly your competitors).
  • Identify the elements that need to be transformed within your organization (this is your business model, your modes of collaboration, your employer brand, your product and service offering, your business processes, and more).
  • Organize your transformation by prioritizing the projects to be undertaken and listing the actions needed for your most important projects.

3. Leverage technology

Whatever your digital transformation project, one thing is certain: you’ll need to rely on digital tools to carry it out and accelerate the process. According to McKinsey, using this type of tool can even increase your chances of success! Let’s see how in the graph below.

Graphics showing the success rate of companies who manage to accelerate their digital transformation
Source: McKinsey

Depending on the nature of your project, you may have to set up any or all of the following:

Also read: Accelerate Your Company’s Digital Transformation with Collaboration Software

100% made in France, Talkspirit integrates on the same platform all the features offered by these three tools. Indeed, you can find:

Other tools that may be helpful include:

  • an electronic signature tool, to electronically sign all your important documents,
  • a CRM (Customer Relationship Management), to better manage the relationship with your customers and prospects,
  • an automation platform, to automate your workflows and business processes, and better connect your applications to each other,
  • a payroll software, to simplify your administrative procedures and the management of your human resources,
  • a file storage tool, to centralize all your documents in one place,
  • etc.

When choosing such tools, make sure they meet your needs and are as easy to use as possible. You have a doubt? Ask your employees to test these solutions with you! You will then be able to choose the software you need with more confidence.

4. Adapt and automate processes 

New digital tools also mean new work processes. For example, setting up an enterprise social network means reviewing the way your teams communicate and share information on a daily basis. Similarly, if you deploy an electronic signature software to dematerialize your administrative processes, you will have to think about updating your document signature processes so that your employees can follow suit.

Thanks to your new tools, you’ll be able to automate certain tasks that were previously done manually (including payroll, expense report management, vacation requests, and customer email reminders.). To take advantage of these benefits, take the time to define which processes you want to automate or improve, and how each team will have to adapt to these new processes.

5. Communicate

If you want to accelerate the digital transformation of your company, you’ll want to communicate these changes internally first. Our advice: draw up an action plan specifying the format, date, target, objective, and content of each of your communications, ensuring that they are as clear and transparent as possible.

Need some inspiration? Here are some examples of communication actions to plan:

  • Launch a survey to collect everyone’s opinion on your digital transformation project.
  • Post a call for volunteers on your enterprise social network to identify employees who want to become ambassadors for the project (in other words, those who want to promote it to their colleagues).
  • Announce the launch of your project at a dedicated event (via webinar, seminar, or monthly meeting).
  • Create a video to explain to your employees why you are implementing this project, what its objectives are, and the benefits that everyone will gain from it.
  • Inform employees of the progress of your project in your internal newsletter, or via publications on your intranet.
  • Create a rewards system for employees who are most involved in the project (by awarding points for each positive action, for example).

Now it’s your turn: what initiatives will you launch to communicate your transformation? Creativity’s the key!

Also read: 4 steps to build a successful internal communications strategy

6. Train and support teams

Any change requires specific training and support, and digital transformation projects are no exception to this rule. As soon as your project launches, think about planning training sessions for your new tools and work processes. If needed, organize dedicated sessions for each team and/or department (for example, if some changes don’t affect the same people).

These trainings allow you to:

  • explain the changes that have been implemented
  • develop your employees’ skills
  • make them aware of best practices in the use of digital tools
  • answer all their questions

We also encourage you to provide your employees with training materials that they can consult at any time, such as recordings of your training sessions, video tutorials, and best practice guides for using each tool, methodological sheets summarizing the new processes to be followed, and more.

A final reminder: change takes time! Stay patient and support your employees on an ongoing basis—not just during the first month or two. 

7. Develop a digital culture

You know it all too well: not all your employees are comfortable with digital technologies. In addition to training, you need to create a real digital culture within your company. The objective is twofold: to change rigid ways and develop the proper use of digital tools — especially those that enable fluid communication and collaboration within teams.

This culture can be formalized in writing (for example, in a charter or a dedicated guide), but above all employees must adopt it on a daily basis. And this requires a certain exemplary attitude on the part of management.

Creating such a culture also means involving all your stakeholders in the process. For example, the company can set up a survey and/or suggestion box to allow everyone to participate and share ideas.

8. Stay agile

Finally, find ways to remain agile in order to continuously improve your work processes and tools. The best way to do this? Test, learn, and repeat. Used today by many companies, this method consists in testing several ideas, then analyzing the results obtained in order to improve your practices and propose ever more efficient and innovative solutions.

The results obtained can then be capitalized on in a knowledge base to allow everyone to benefit from them and work more intelligently.

This method allows you not only to anticipate future changes but also to involve your employees in the process. This will facilitate change management and accelerate your digital transformation.

*   *

You now know all the best practices to follow in order to accelerate your digital transformation—and thus improve your company’s performance.

Seeking still more advice? Explore more concrete practices? Contact our team to receive personalized support throughout your digital transformation process: 

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