Because it’s a transformation project of an entire organization in its most important modes of operation: to communicate, to share the information, to manage a project and to lead a team, in short, to work together, launching a collaborative platform or a corporate social network is a complex project. Understanding the launch of a social network in the context of an organization means understanding that it is above all a metamorphosis, a new way of working that is more agile involving a new state of mind.
Launching a corporate social network means giving the organization new capabilities that are synonymous with a new potential. It is to think of an organization as a platform, to free the collective intelligence, to bring all the collaborators together and to allow them to work in a whole new way… It’s allowing 1 + 1 to make 3, 4 or 5.
Many projects fail because of a lack of understanding of the concepts listed above.
If you are spearheading this kind of project, plenty of patience will go a long way. You will need the capacity to listen, to dialogue, to demonstrate conviction, and above all, lots of perseverance.
After witnessing these changes with our clients, we want to share with you some good practices and tips for successfully launching and deploying a collaborative platform across the entire organization of an SME.
We will also successively discuss various practices of the pilot phase and the process of increasing the deployment of uses. Here are some forthcoming examples:
- Shape a vision, give meaning to the project
- Different types of groups
- Successfully launch a group
- Correctly choose the first groups, the problems to solve, the objectives to be reached
- Identify facilitators and experts according to the nature of the groups
- Define the cases of uses of your collaborative platform
- Define the uses associated with each group, demonstrate with an example
- Support project leaders
- Define the governance
- Lead by example
- Communicate
- Defining a group architecture, a taxonomy
- Support change
- Continuous acculturation and training
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This article is part of a series focusing on the best practices being adopted for launching and implementing a collaborative platform or private social network within a company or organization.
